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Richmond Housing Authority Introduces New Branding

Richmond Housing Authority rebranded with a new logo.

Our new logo brand is unique to Richmond Housing Authority. The logo features a red rose with a blue stylized house. Richmond has been known as the Rose City since the 1970s, named after the Hills Rose Growers. 

The mission of the Richmond Housing Authority is to provide decent, affordable, safe, and affordable housing and services that enrich the lives of eligible families, thereby improving the quality of life for the community. HACR is to promote personal, economic, and social upward mobility to provide families the opportunity to make the transition from subsidized to non-subsidized housing.

The new image brand captures Richmond Housing Authority's spirit and will be used internally and externally to identify our projects. The logo brand was produced for us by creative agency, Brooks Jeffrey Marketing, Inc., an award-winning national firm serving Housing Authorities nationwide.

Established in 1984, Brooks Jeffrey Marketing provides integrated marketing solutions: advertising, branding, photography, public relations, promotional items, websites & social media campaigns to businesses, government entities & non-profits throughout the US. (

New Branding:
Richmond Housing Logo